The use of video in marketing has skyrocketed since the launch of Youtube. But, video also has a place on your website. Video is a great way to showcase your business, build your brand, and increase your customer base. When video content is properly submitted to the search engines you are 53 times more likely to generate a first page ranking than traditional SEO techniques.
Video has two distinct advantages over traditional SEO.
Search engines always attempt to have a mix of content types displayed in search results. In order to do this they give a higher ranking to video content than other forms of Web content. This ensures video content will be displayed regularly in search results.
Compared to web content - video content is still relatively sparse and only a small percentage of that video content is properly submitted to search engines for inclusion in the search indexes. This means that your chances of having video content picked up by the search engines is high.
Video SEO is a powerful tool, and should be part of your website and your marketing plan. When done right, video SEO can increase your search engine performance by more than 5,000 percent.
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