What are Full Color Flyers?
A flier (also spelled flyer or called a circular, handbill or leaflet) is a single page leaflet advertising a nightclub, event, service, or other activity. Fliers are typically used by individuals or businesses to promote their products or services. They are a form of mass marketing or small scale, community communication.
Fliers are handed out on the street or other public place (an activity known as flyering or leafleting), or they may be posted on bulletin boards (found on college campuses, cafes, community centers, Laundromats, and small markets), or given away at events. Fliers, along with postcards, pamphlets and small posters, are forms of communication for people who want to engage the public. There are many possible formats including letterhead size, postcard size and even credit card size.
Fliers are inexpensive to produce and are regarded as an effective form of direct marketing.
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